Reading the results
Sent, delivered, read and replied counts, each recipient's status, and Meta's charges.
Updated
Five numbers sit across the top:
| Number | What it counts |
|---|---|
| Sent | Accepted by WhatsApp |
| Delivered | Reached the person's phone, as a share of sent |
| Read | Opened, as a share of delivered. People who turned off read receipts never show as read |
| Replied | Wrote back within 7 days of the message |
| Not delivered | Refused by WhatsApp, plus any sends WhatsApp never confirmed |
Below them is the list of recipients, 50 a page, with chips to show only some of them, such as Delivered, Replied or Not delivered. Each row shows the name, the number with its middle hidden, the status and a time. Open chat on a reply opens that conversation in the Inbox.
On the side:
- Why some weren't delivered: each reason with its count and Meta's code.
- Left out before sending: the people the audience rules left out.
- Meta's charges: Meta's own figure so far, beside the estimate made before sending.
- Replies: how many chats the AI answered and your team took over, and the message credits those replies used. See campaign replies in the Inbox shows only those chats.
- The message that was sent.
The Campaigns page shows the same kind of numbers for the whole calendar month, in your business time zone; test sends aren't counted there.