Meta's review: what the statuses mean, and what to do after a rejection
How long Meta takes, how to see its decision, and how to fix a rejected template.
Updated
After you send a template for review it shows In review at Meta. Meta usually decides within minutes, and always within 24 hours. You don't need to stay on the page: Syniria asks Meta for the result every time you open the Templates page, when you press Check Meta for updates, and about once an hour in the background.
| Status | What it means |
|---|---|
| Draft | Not sent to Meta yet |
| In review at Meta | Waiting for Meta's decision |
| Approved | Ready to use in campaigns. The line under it shows Meta's quality rating, which starts as "not rated yet" |
| Rejected | Meta's reason is shown when Meta gives one. Change the template and send it again |
| Paused by Meta | People blocked or reported it, so it can't be sent for now |
| Disabled by Meta | It can't be sent |
After a rejection, open the template, change it, and press Send to Meta for review again; its name and language stay. Common reasons are a blank at the start or end, blanks side by side, too many blanks for the length of the message, or promotional wording in a Utility template.
Paused or disabled by Meta means people blocked or reported it. A campaign sending it pauses by itself. Write a new template with clearer wording, and send only to people who expect your messages.
To change an approved template, open it and press Duplicate. A copy opens as a draft: change it and send the copy for review, while the original keeps working.