34 templates · free to copy

WhatsApp message templates,
ready for Meta’s review.

Copy a template for order updates, appointment and payment reminders, follow-ups, offers and welcome messages. Each one is written around the rules Meta rejects templates for most often, and works in Syniria’s template builder as it is.

Utility templates

About something
the customer started.

Orders, bookings, payments and requests. Meta charges utility messages at its lower rate, $0.0014 in India as of October 1, 2026.

Order updates

Ready-to-copy WhatsApp templates for order confirmations, shipping, delivery, delays and pickup, written to pass Meta’s review as utility messages.

6 templates

Appointment reminders

Copy WhatsApp templates for booking confirmations, appointment reminders, changes and cancellations, with Confirm and Reschedule buttons that open the chat again.

4 templates

Payment reminders

Polite WhatsApp templates for invoices, payments due, overdue payments and receipts, written as utility messages that link to your own payment page.

4 templates

Follow-ups after 24 hours

Once 24 hours pass after a customer’s last message, WhatsApp needs a template. Copy follow-ups that reopen the chat about the customer’s own request.

4 templates

Feedback and reviews

Copy WhatsApp templates that ask customers how an order, visit or support request went, with quick reply ratings and a button to leave a review.

4 templates

Marketing templates

For people who
agreed to hear from you.

Offers, news and welcomes. Meta charges marketing messages at its higher rate, $0.0118 in India, and Syniria adds a Stop promotions button to each.

Promotions and offers

Copy WhatsApp marketing templates for sales, limited-time offers, holiday greetings, early access and win-back messages, for customers who agreed to hear from you.

5 templates

New arrivals and back in stock

Copy WhatsApp marketing templates for new arrivals, back-in-stock alerts, pre-orders and new services, with buttons that take customers straight to them.

4 templates

Welcome messages

Copy WhatsApp welcome templates for people who just joined your updates: a thank-you, what to expect, and a first-order offer.

3 templates

Getting approved

What gets a template
through Meta’s review.

Meta reviews each template before it can be sent, and a decision can take up to 24 hours. A utility template that Meta reads as promotion is approved as marketing instead.

Words around every blank

A blank like {{first_name}} can’t open or close the message. Keep words between blanks, and only a few blanks in a short message: Meta turns down templates with too many for their length.

An example for each blank

Meta’s reviewer reads the message with an example in each blank, such as “Emma” or “20% off”. A template without them is turned down.

The right category

Utility is for the customer’s own order, account, booking or payment, with nothing to sell. Anything that promotes is marketing, and Meta approves a utility template that promotes as marketing.

Inside Meta’s limits

Up to 1,024 characters of message, a header and a footer of up to 60 characters each, and up to 10 buttons with labels of 25 characters at most.

Sending them with Syniria

One customer,
or a whole list.

Write each template once in Syniria’s builder, which checks Meta’s rules before you submit it, then send it either way.

From the Inbox, to one customer

Once 24 hours have passed since the customer’s last message, open their chat in the Inbox and send it. Their first name fills in from the contact, and you type the rest, such as the order number or the time.

Within those 24 hours, just reply: no template is needed.

As a campaign, to many people

Choose who gets it, by tag, stage, last WhatsApp chat or an imported list, and fill each blank with the person’s name or the same text for everyone.

Send it now or schedule it. Syniria adds the Stop promotions button, leaves out everyone who opted out, and shows Meta’s fee before you send.

Questions, answered

Clear answers.
Before you start.

Know what your agent can do and how it fits your business.

Talk to the team
What is a WhatsApp message template?

A message a business writes once and Meta approves before it’s sent. WhatsApp needs one whenever the business writes first, or more than 24 hours after the customer’s last message. Inside those 24 hours, any reply works without a template.

What’s the difference between marketing and utility templates?

Utility templates are about the customer’s own order, account, booking, payment or request, or something essential for them to know, with nothing in them that promotes or persuades. Marketing templates are everything that promotes: offers, news, invitations, messages that bring people back and welcomes that mention your offers. Meta charges them at a higher rate, and WhatsApp’s policy allows them only for people who agreed to hear from you.

How long does Meta take to approve a template?

Meta reviews each template before it can be sent, and a decision can take up to 24 hours. A utility template that Meta reads as promotion is approved as marketing instead.

How much does a WhatsApp template message cost?

Meta charges for each template it delivers, by its category and the country of the person’s number: as of October 1, 2026, a marketing message costs $0.0118 in India and $0.0635 in the United Kingdom, and a utility message $0.0014 and $0.022. Replies inside the 24 hours are free up to 1,000 a month per number. Syniria adds nothing per message.

Why do templates get rejected?

Most often for the way blanks are placed: a blank as the first or last thing in the message, or too many blanks for a short message. A missing example for a blank, or a message asking for full card numbers, bank account numbers or ID numbers, gets a template turned down too. A utility template with a promotion in it is approved as marketing instead, at the marketing rate.

Can I use these templates outside Syniria?

Yes. They follow Meta’s rules for WhatsApp’s official API, so they work wherever you send templates. In Syniria you paste one into the template builder as it is, and the builder checks the same rules before Meta’s review.

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