Order updates
Ready-to-copy WhatsApp templates for order confirmations, shipping, delivery, delays and pickup, written to pass Meta’s review as utility messages.
6 templates
Copy a template for order updates, appointment and payment reminders, follow-ups, offers and welcome messages. Each one is written around the rules Meta rejects templates for most often, and works in Syniria’s template builder as it is.
Orders, bookings, payments and requests. Meta charges utility messages at its lower rate, $0.0014 in India as of October 1, 2026.
Ready-to-copy WhatsApp templates for order confirmations, shipping, delivery, delays and pickup, written to pass Meta’s review as utility messages.
6 templates
Copy WhatsApp templates for booking confirmations, appointment reminders, changes and cancellations, with Confirm and Reschedule buttons that open the chat again.
4 templates
Polite WhatsApp templates for invoices, payments due, overdue payments and receipts, written as utility messages that link to your own payment page.
4 templates
Once 24 hours pass after a customer’s last message, WhatsApp needs a template. Copy follow-ups that reopen the chat about the customer’s own request.
4 templates
Copy WhatsApp templates that ask customers how an order, visit or support request went, with quick reply ratings and a button to leave a review.
4 templates
Offers, news and welcomes. Meta charges marketing messages at its higher rate, $0.0118 in India, and Syniria adds a Stop promotions button to each.
Copy WhatsApp marketing templates for sales, limited-time offers, holiday greetings, early access and win-back messages, for customers who agreed to hear from you.
5 templates
Copy WhatsApp marketing templates for new arrivals, back-in-stock alerts, pre-orders and new services, with buttons that take customers straight to them.
4 templates
Copy WhatsApp welcome templates for people who just joined your updates: a thank-you, what to expect, and a first-order offer.
3 templates
Meta reviews each template before it can be sent, and a decision can take up to 24 hours. A utility template that Meta reads as promotion is approved as marketing instead.
A blank like {{first_name}} can’t open or close the message. Keep words between blanks, and only a few blanks in a short message: Meta turns down templates with too many for their length.
Meta’s reviewer reads the message with an example in each blank, such as “Emma” or “20% off”. A template without them is turned down.
Utility is for the customer’s own order, account, booking or payment, with nothing to sell. Anything that promotes is marketing, and Meta approves a utility template that promotes as marketing.
Up to 1,024 characters of message, a header and a footer of up to 60 characters each, and up to 10 buttons with labels of 25 characters at most.
Write each template once in Syniria’s builder, which checks Meta’s rules before you submit it, then send it either way.
Once 24 hours have passed since the customer’s last message, open their chat in the Inbox and send it. Their first name fills in from the contact, and you type the rest, such as the order number or the time.
Within those 24 hours, just reply: no template is needed.
Choose who gets it, by tag, stage, last WhatsApp chat or an imported list, and fill each blank with the person’s name or the same text for everyone.
Send it now or schedule it. Syniria adds the Stop promotions button, leaves out everyone who opted out, and shows Meta’s fee before you send.
Know what your agent can do and how it fits your business.
Talk to the teamA message a business writes once and Meta approves before it’s sent. WhatsApp needs one whenever the business writes first, or more than 24 hours after the customer’s last message. Inside those 24 hours, any reply works without a template.
Utility templates are about the customer’s own order, account, booking, payment or request, or something essential for them to know, with nothing in them that promotes or persuades. Marketing templates are everything that promotes: offers, news, invitations, messages that bring people back and welcomes that mention your offers. Meta charges them at a higher rate, and WhatsApp’s policy allows them only for people who agreed to hear from you.
Meta reviews each template before it can be sent, and a decision can take up to 24 hours. A utility template that Meta reads as promotion is approved as marketing instead.
Meta charges for each template it delivers, by its category and the country of the person’s number: as of October 1, 2026, a marketing message costs $0.0118 in India and $0.0635 in the United Kingdom, and a utility message $0.0014 and $0.022. Replies inside the 24 hours are free up to 1,000 a month per number. Syniria adds nothing per message.
Most often for the way blanks are placed: a blank as the first or last thing in the message, or too many blanks for a short message. A missing example for a blank, or a message asking for full card numbers, bank account numbers or ID numbers, gets a template turned down too. A utility template with a promotion in it is approved as marketing instead, at the marketing rate.
Yes. They follow Meta’s rules for WhatsApp’s official API, so they work wherever you send templates. In Syniria you paste one into the template builder as it is, and the builder checks the same rules before Meta’s review.
Meta’s rules on this page, as these sources stood on November 7, 2026. Meta reviews every template and has the final word on its category.
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