The WhatsApp Business app’s broadcast lists reach only people who saved your number. Campaigns on WhatsApp’s official API reach everyone who agreed to hear from you, with Meta’s approval, delivery results and opt-outs. With Syniria they’re unlimited on every paid plan, and you pay only Meta’s fee for each message delivered.
After the trial, Syniria Connect is $15 a month billed yearly ($180 a year), or $19 monthly. Prices in USD; taxes added where they apply.
The WhatsApp Business app as Meta describes it, checked November 5, 2026.
| Topic | Business app broadcast lists | Campaigns with Syniria |
|---|---|---|
| Who receives it | Only people on the list who saved your number in their phone. | Everyone who agreed to hear from you, whether or not they saved your number. |
| How many at once | Up to 256 people per list, with as many lists as you like. | Up to 10,000 people per campaign, within Meta’s daily limit for your business. |
| What you send | Any message, as from your phone. | A template Meta approves first, with your name, offer, image and buttons. |
| What you see after | Ticks on each person’s copy. | Delivered, read and replied for every message, and why any message wasn’t delivered. |
| People who say stop | They block you or leave. | Opt-outs are recorded and left out of every later campaign. |
| What it costs | Free, within the limits Meta sets for the app. | Free from Syniria on every paid plan: you pay only Meta’s fee per delivered message. |
Meta sets these for every platform alike, and Syniria works within them for you.
Meta limits how many people your business can message first in any 24 hours: 250 for a new business, then 2,000, 10,000, 100,000 and unlimited. Verifying your business opens the 2,000 step, and the limit is shared by all your numbers.
A campaign larger than your limit goes out over several days, and Syniria shows it waiting in between, with nothing for you to do.
Meta rates your number High, Medium or Low from how people react to your messages: blocks and reports lower it.
Syniria warns you before you send while the rating is Low, and pauses a campaign that’s going out if it turns red.
None on the number of campaigns or messages on any paid plan. One campaign reaches up to 10,000 people, and the free trial includes 50 campaign messages.
Every campaign message is a template Meta reviews first, usually within minutes and within 24 hours at most. Marketing templates go only to people who agreed to hear from you, Meta limits how many each person gets, and it doesn’t deliver them to US numbers for now.
Syniria charges nothing per campaign or per message, on every paid plan. Meta charges its marketing rate for each message it delivers, by the country of each person’s number, and bills it to your own WhatsApp account. Syniria shows the estimate before you send, and Meta’s own figure after.
From Meta’s published rate card
Numbers get restricted for sending to people who never asked. Campaigns that follow Meta’s rules keep yours healthy.
Send to customers who said they want to hear from you, and say who you are in the message. Syniria’s Terms ask for that consent, as Meta’s policy does.
When someone opts out of your marketing messages, Syniria records it and leaves them out of every later campaign.
If Meta limits your number, blocks new conversations or reports too much spam, Syniria pauses your campaigns and tells you why. Nothing resumes on its own.
Syniria is a Verified Meta Tech Provider on WhatsApp’s official Cloud API, so you connect in Meta’s own window, not through an unofficial tool that copies WhatsApp Web.
Know what your agent can do and how it fits your business.
Talk to the teamA Business app broadcast list holds up to 256 people and reaches only those who saved your number. On WhatsApp’s official API, Meta limits how many people your business can message first in any 24 hours: 250 for a new business, then 2,000, 10,000, 100,000 and unlimited, as your business is verified and your messages are well received. Replies in a chat the customer opened don’t count.
On the official API, Meta charges its marketing rate for each delivered message, by the country of the person’s number: for example $0.0118 in India, $0.0516 in Nigeria and $0.0576 in Saudi Arabia, as of October 1, 2026. Syniria adds nothing per message, and Meta bills its fees to your own WhatsApp account.
Yes, with a template Meta has approved, sent through the official API to people who agreed to hear from you. Business app broadcast lists reach only contacts who saved your number.
Send through the official API, only to people who agreed to hear from you, with messages they expect. WhatsApp’s terms don’t allow bulk or automated messages sent in other ways, and WhatsApp bans accounts that send them. On any platform, Meta can still restrict a number that people block and report.
No. Once the number is also connected to WhatsApp’s API, the Business app turns broadcast lists off and existing lists become read-only. Campaigns in Syniria take their place, reaching everyone who agreed to hear from you.
Free from Syniria: on every paid plan there is no Syniria fee per campaign or per message, and no limit on how many you send. Meta charges its own fee for each delivered message, billed to your WhatsApp account, and the free trial includes 50 campaign messages.
Up to 10,000 in one campaign, within Meta’s daily limit for your business. A campaign larger than the daily limit goes out over several days by itself.
Meta’s side of this page, as these sources stood on November 5, 2026. Meta changes its limits and rules often; check them before you decide.
Start with a 7-day trial, then choose the plan that fits.