Marketing
Offers, news and reminders you send first, such as a campaign. Charged for each delivered message, at Meta’s marketing rate for the customer’s country.
From $0.0109 in Turkey to $0.1597 in Netherlands
WhatsApp Business Platform · Meta’s rates of October 1, 2026
WhatsApp API pricing,
country by country.
Meta charges for each template message it delivers, by the message’s category and your customer’s country, and replies are free up to 1,000 a month per number. Syniria adds nothing per message: you pay your plan, from $15 a month, and Meta bills its own fees to your WhatsApp account.
Rates effective October 1, 2026
How Meta charges
Four kinds of message,
four prices.
Meta sets the price by what a message is for and where the customer’s number is from. A message that isn’t delivered isn’t charged.
Utility
Order, booking and account updates the customer expects. Charged for each delivered message, at a lower rate than marketing; since October 1, 2026, inside an open chat too.
From $0.0008 a message
Authentication
One-time passcodes for signing in or confirming an action. Charged for each delivered message, at its own rate by country; Syniria doesn’t send these.
See Meta’s rate card
Replies
Your answers when a customer writes first, from your team or your AI agent. Since October 1, 2026, a number’s first 1,000 delivered replies each month are free, then Meta charges each one at its utility rate for the customer’s country.
1,000 a month free per number
Cost calculator
What a month costs
with Syniria.
Meta’s fees for a month of messages, plus your plan. Syniria adds no fee per message and no markup, and your first 1,000 replies a month cost nothing.
Meta’s rate card · October 1, 2026
Meta’s rates for
every market.
US dollars per delivered message. A country without its own rate takes its region’s; any country not in a region pays the “Other” rate. Replies past a number’s first 1,000 a month cost the utility rate.
| Market | Marketing | Utility |
|---|---|---|
| Argentina | $0.0618 | $0.026 |
| Bangladesh | $0.0732 | $0.0037 |
| Brazil | $0.0625 | $0.0068 |
| Chile | $0.0889 | $0.02 |
| Colombia | $0.0125 | $0.0008 |
| Egypt | $0.0644 | $0.0036 |
| France | $0.0859 | $0.03 |
| Germany | $0.1365 | $0.055 |
| Hong Kong | $0.0732 | $0.026 |
| Hungary | $0.086 | $0.035 |
| India | $0.0118 | $0.0014 |
| Indonesia | $0.0411 | $0.025 |
| Iraq | $0.0341 | $0.0079 |
| Israel | $0.0353 | $0.0053 |
| Italy | $0.0795 | $0.03 |
| Kazakhstan | $0.0604 | $0.018 |
| Kuwait | $0.0792 | $0.044 |
| Malaysia | $0.086 | $0.014 |
| Mexico | $0.0397 | $0.0085 |
| Morocco | $0.0414 | $0.023 |
| Nepal | $0.0732 | $0.0034 |
| Netherlands | $0.1597 | $0.05 |
| Nigeria | $0.0516 | $0.0067 |
| Oman | $0.0341 | $0.0247 |
| Pakistan | $0.0473 | $0.015 |
| Peru | $0.0703 | $0.03 |
| Poland | $0.0366 | $0.0122 |
| Qatar | $0.0341 | $0.012 |
| Romania | $0.086 | $0.029 |
| Russia | $0.0802 | $0.04 |
| Saudi Arabia | $0.0576 | $0.0107 |
| Singapore | $0.0732 | $0.016 |
| South Africa | $0.0379 | $0.0095 |
| Spain | $0.0707 | $0.02 |
| Sri Lanka | $0.0732 | $0.002 |
| Turkey | $0.0109 | $0.0009 |
| Ukraine | $0.086 | $0.0298 |
| United Arab Emirates | $0.0576 | $0.0157 |
| United Kingdom | $0.0635 | $0.022 |
| North AmericaIncludes the United States and Canada | $0.025 | $0.0034 |
| Rest of AfricaIncludes Kenya, Ghana, Uganda, Tanzania, Zimbabwe and Ethiopia | $0.0225 | $0.004 |
| Rest of Asia PacificIncludes the Philippines, Vietnam, Thailand, Japan, Australia and China | $0.0842 | $0.0113 |
| Rest of Central & Eastern EuropeIncludes Greece, Czechia, Bulgaria, Croatia, Serbia and Slovakia | $0.086 | $0.0212 |
| Rest of Latin AmericaIncludes Costa Rica, Ecuador, Guatemala, the Dominican Republic, Uruguay and Venezuela | $0.074 | $0.0113 |
| Rest of Middle EastIncludes Jordan, Lebanon, Bahrain and Yemen | $0.0392 | $0.0091 |
| Rest of Western EuropeIncludes Austria, Belgium, Denmark, Ireland, Portugal, Sweden and Switzerland | $0.0592 | $0.0171 |
| OtherEvery country not named above or in a region | $0.0604 | $0.0077 |
From the “USD list rates” file on Meta’s WhatsApp pricing page, effective October 1, 2026. Meta may change its rates on the first day of a quarter, and bills in the currency chosen for your WhatsApp account. Authentication rates and volume discounts are on Meta’s pricing page.
What Syniria costs
One price from us. Meta’s fees go straight to Meta.
Your plan covers the team Inbox, campaigns and everything else in it. Syniria adds no markup to Meta’s fees and charges nothing per message, per user or per WhatsApp number.
- Meta bills its fees to your own WhatsApp account
- Syniria shows Meta’s fee before every campaign
- Instagram and Messenger have no Meta message fees
Syniria’s plans
A month, billed yearly or monthlyConnect$15 a month billed yearly, or $19 monthly
Team Inbox, unlimited team members and campaigns; AI on credits you buy
Team Inbox, unlimited team members and campaigns; AI on credits you buy
Starter$39 a month billed yearly, or $49 monthly
The AI agent, with 1,000 credits a month
The AI agent, with 1,000 credits a month
Growth$119 a month billed yearly, or $149 monthly
4,000 credits, 3 channels and booking
4,000 credits, 3 channels and booking
Advanced$239 a month billed yearly, or $299 monthly
9,000 credits and 5 channels
9,000 credits and 5 channels
Start free trial
7 days free · no card · nothing is charged when it ends
Questions, answered
Clear answers.
Before you start.
Know what your agent can do and how it fits your business.
Talk to the teamHow much does the WhatsApp Business API cost?
Meta charges for each message it delivers, by the message’s category and the customer’s country. A marketing message costs, for example, $0.0118 in India, $0.0473 in Pakistan and $0.0635 in the United Kingdom, as of October 1, 2026, and utility messages cost less. Replies are free up to 1,000 a month per number, then cost the utility rate. Meta charges nothing for the API itself; the software you use has its own price: Syniria Connect costs $15 a month billed yearly, or $19 monthly, with no fee per message.
Is the WhatsApp Business API free?
Partly. Meta charges no fee for the API itself, and a number’s first 1,000 replies each month are free. Marketing, utility and authentication messages are charged for each delivered message, and so are replies past 1,000 a month, at the utility rate. Chats a customer starts from a click-to-WhatsApp ad can be free for a while. The platform you use to send and receive has its own price.
Does Syniria add a markup to Meta’s fees?
No. Meta bills its fees to your own WhatsApp account, at its own rates, and Syniria adds no markup and no fee per message. Before every campaign Syniria shows Meta’s estimated fee, and afterwards the results page shows Meta’s own charges.
Who pays Meta, and how?
Your WhatsApp account pays Meta directly, with the payment method you add in Meta Business Suite. Without one, campaigns pause at their first message, and replies past the free 1,000 a month aren’t delivered.
Are replies to customers free on WhatsApp?
Up to 1,000 delivered replies a month per number. Since October 1, 2026, Meta charges each reply after that at its utility rate for the customer’s country, whether your team or an AI sends it, on any platform. Without a payment method on your WhatsApp account, Meta stops delivering replies past the 1,000. Instagram and Messenger have no Meta message fees.
How much is a WhatsApp marketing message in India, Pakistan or Nigeria?
Per delivered marketing message, as of October 1, 2026: $0.0118 in India, $0.0473 in Pakistan, $0.0516 in Nigeria, $0.0644 in Egypt and $0.0576 in Saudi Arabia. Kenya, Ghana and Uganda take Meta’s Rest of Africa rate, $0.0225, and the Philippines its Rest of Asia Pacific rate, $0.0842. Every rate is in the table on this page.
Sources
Meta’s side of this page, as it stood on October 1, 2026. Meta changes its prices and rules often; check its pricing page before you decide.
More about WhatsApp with Syniria
Every conversation has potential.
Give yours a next step.
Start with a 7-day trial, then choose the plan that fits.