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4 utility templates · free to copy

WhatsApp follow-up templates for after 24 hours

Once 24 hours pass after a customer’s last message, WhatsApp only delivers approved templates. These reopen the chat about the customer’s own question or request, so you can carry on where you left off.

See the templates Every template
Ready to copy

Follow-ups after 24 hours,
ready for Meta’s review.

Copy a message, change the details to your own and send it to Meta for review. Blanks like {{first_name}} are filled in when you send.

We have your answer

Utility

Send it when you have an answer after the 24 hours ran out.

Hi {{first_name}}, we have an answer to the question you asked us about {{topic}}. Reply to this message and we’ll pick up the conversation where we left off.

  • Go ahead
Template name
answer_ready
Examples for Meta
{{first_name}} = Emma · {{topic}} = the delivery to your area

Request resolved

Utility

Send it when you’ve finished what the customer asked for.

Hi {{first_name}}, your request {{request_number}} has been resolved. If anything still isn’t right, reply here and our team will take another look.

  • All sorted, thanks
  • It’s not fixed yet
Template name
request_resolved
Examples for Meta
{{first_name}} = Emma · {{request_number}} = R-3318

One more detail needed

Utility

Send it when you can’t finish a request without the customer.

Hi {{first_name}}, to finish your request {{request_number}} we need one more detail from you. Please reply to this message when you have a moment.

Template name
detail_needed
Examples for Meta
{{first_name}} = Emma · {{request_number}} = R-3318

Getting back to you

Utility

Send it when the customer asked you to come back to them.

Hi {{first_name}}, you asked us to get back to you about {{topic}}. Is now a good time? Reply here and we’ll continue the conversation.

  • Yes, now is good
  • Later, please
Template name
callback_follow_up
Examples for Meta
{{first_name}} = Emma · {{topic}} = your wedding cake order
When to send

The right moment
for each one.

  • You found the answer to a question after the 24 hours ran out.
  • A request is done, or you need one more detail to finish it.
  • The customer asked you to get back to them later.
Getting it approved

What Meta’s
reviewer looks for.

  • Refer to what the customer asked about. A general “we have news for you” reads as marketing.
  • Ask them to reply: their reply opens a new 24-hour window, and from then on you write freely again.
  • Within 24 hours of their last message you need no template at all: just reply.

Utility templates are about the customer’s own order, account, booking, payment or request, or something essential for them to know, with nothing in them that promotes or persuades.

Sending it with Syniria

From the Inbox, to one customer

  • Write the template once in Syniria’s builder, or copy one from this page, and send it to Meta for review.
  • Once 24 hours have passed since the customer’s last message, open their chat in the Inbox and send it. Their first name fills in from the contact, and you type the rest, such as the order number or the time.
  • Within those 24 hours, just reply: no template is needed.
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Meta’s utility rate

Per delivered message, US dollars, effective October 1, 2026
India$0.0014
Pakistan$0.015
Nigeria$0.0067
Egypt$0.0036
Saudi Arabia$0.0107
United Kingdom$0.022
Every country’s rate

Meta bills it to your WhatsApp account; Syniria adds nothing per message.

Questions, answered

Clear answers.
Before you start.

Know what your agent can do and how it fits your business.

Talk to the team
Why do I need a template to reply after 24 hours?

WhatsApp gives a business 24 hours from the customer’s last message to reply freely. After that it delivers only templates Meta has approved, so customers aren’t messaged out of the blue.

What happens when the customer replies?

Their reply opens a new 24-hour window. From then on your team, or your AI agent, writes freely again until 24 hours pass without a message from them.

Does a follow-up template cost anything?

Yes. Meta charges its utility rate, by the customer’s country, for each one it delivers, whether or not a chat is open. Replies inside the 24 hours are free up to 1,000 a month per number.

Sources

Meta’s rules on this page, as these sources stood on November 7, 2026. Meta reviews every template and has the final word on its category.

  1. Meta for Developers: Template categorization
  2. Meta for Developers: Template components
  3. Meta for Developers: Template review
  4. Meta for Developers: Per-user marketing template limits
  5. Meta for Developers: Getting opt-in
  6. WhatsApp Business Messaging Policy
  7. Meta for Developers: WhatsApp pricing

More WhatsApp templates

Order updates Appointment reminders Payment reminders Promotions and offers New arrivals and back in stock Welcome messages Feedback and reviews WhatsApp link and QR code generator

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