Announce a sale, share a code, wish customers a happy holiday or win back the ones you haven’t seen in a while. Marketing templates for people who agreed to hear from you.
Copy a message, change the details to your own and send it to Meta for review. Blanks like {{first_name}} are filled in when you send.
Seasonal sale
Marketing
Send it on the first day of a sale.
Our winter sale is on
Hi {{first_name}}, our winter sale starts today, with up to {{discount}} off across the store until {{end_date}}. Tap below to see what’s on offer, or reply with any questions.
Shop the sale
Stop promotions (added by Syniria)
Template name
seasonal_sale
Examples for Meta
{{first_name}} = Emma · {{discount}} = 40% · {{end_date}} = Sunday, December 1
Opt-out
Syniria adds the Stop promotions button.
Limited-time code
Marketing
Send it to share a code that works for a short time.
Hi {{first_name}}, for the next 48 hours only, use the code {{offer_code}} for {{discount}} off your next order. Reply here if you’d like help choosing.
Send it before a holiday your customers celebrate.
Hi {{first_name}}, warm wishes from all of us for the holidays! To say thank you, enjoy {{discount}} off anything you choose this week. We hope to see you soon.
Choose my gift
Stop promotions (added by Syniria)
Template name
holiday_greeting
Examples for Meta
{{first_name}} = Emma · {{discount}} = 20%
Opt-out
Syniria adds the Stop promotions button.
Early access for regulars
Marketing
Send it to your best customers before a launch.
Hi {{first_name}}, as one of our regular customers, you can see our new collection from today, before anyone else. Tap below to take a first look.
Take a look
Stop promotions (added by Syniria)
Template name
early_access
Examples for Meta
{{first_name}} = Emma
Opt-out
Syniria adds the Stop promotions button.
We miss you
Marketing
Send it to customers who haven’t been back for a while.
Hi {{first_name}}, it’s been a while since we last saw you, and we’ve missed you. Come back this month and enjoy {{discount}} off, our way of saying welcome back.
Book a visit
See what’s new
Stop promotions (added by Syniria)
Template name
we_miss_you
Examples for Meta
{{first_name}} = Emma · {{discount}} = 10%
Opt-out
Syniria adds the Stop promotions button.
When to send
The right moment for each one.
A sale or an offer starts, or is about to end.
A holiday or a season your customers celebrate.
Your regulars get early access to something new.
Customers you haven’t seen for a few months.
Getting it approved
What Meta’s reviewer looks for.
Send promotions only to people who agreed to hear from you, and say who you are in the message.
Say exactly what the offer is and when it ends: vague promises get fewer replies and more blocks.
Every marketing template sent from Syniria gets a Stop promotions button, so nobody has to block you to stop hearing from you.
Marketing templates are everything that promotes: offers, news, invitations, messages that bring people back and welcomes that mention your offers. Meta charges them at a higher rate, and WhatsApp’s policy allows them only for people who agreed to hear from you.
Sending it with Syniria
As a campaign, to many people
Write the template once in Syniria’s builder, or copy one from this page, and send it to Meta for review.
Choose who gets it, by tag, stage, last WhatsApp chat or an imported list, and fill each blank with the person’s name or the same text for everyone.
Send it now or schedule it. Syniria adds the Stop promotions button, leaves out everyone who opted out, and shows Meta’s fee before you send.
Who can I send promotional messages to on WhatsApp?
Only people who agreed to get messages from your business on WhatsApp. Make it easy to stop: Syniria adds a Stop promotions button to every marketing template and leaves people who opted out out of every later campaign.
How many promotional messages can I send?
Syniria sets no limit on campaigns or messages on any paid plan. Meta limits how many people your business can message first in 24 hours, starting at 250 for a new business, and may limit how many marketing messages each person gets from businesses.
Why didn’t my promotion reach US numbers?
Meta doesn’t deliver marketing templates to US phone numbers for now. Utility templates and replies still reach them.
Sources
Meta’s rules on this page, as these sources stood on November 7, 2026. Meta reviews every template and has the final word on its category.