What message credits are
One credit is one completed AI reply to a customer; your own replies are free.
Updated
Starter, Growth and Advanced come with a monthly allowance of message credits; Connect has none, and its AI replies use credits you buy. The rule is simple: 1 credit = 1 completed AI response turn.
- What the customer sent doesn't matter. A text, a voice note or a few photos sent together all cost one credit to answer.
- How the reply is split doesn't matter. A reply sent as several messages, or as text with product photos, is one turn and one credit.
- Replies your team writes are free. They never use credits.
- If the channel definitely refuses the reply, the credit goes back to your balance.
Your balance is on Billing and, for the owner, on the Overview: the credits the AI can still use, your plan's and any you bought.
Your monthly allowance resets at the start of each billing period, when your renewal payment succeeds. Unused monthly credits don't roll over. Credits you buy never expire.
Your monthly credits are used first, then credits you bought.