Meta’s own AI agent answers customers on WhatsApp and Messenger, free to start where Meta offers it. Syniria answers too, then books the appointment, takes the order, keeps the customer record and runs your campaigns, in one workspace for your team.
Checked
Syniria answers every message, then does the work that follows, in one workspace your team shares.
Built in, with no separate booking tool to pay for: services, staff, weekly schedules, buffers and booking rules. Customers book in the chat or on a booking page you link from your website, then reschedule or cancel by link.
The agent looks up live prices, options, stock and photos, then turns the chat into an order your team tracks to the end.
One contact across WhatsApp, Instagram, Messenger and your website, with notes, tags, stages and follow-up tasks for your team.
Send approved templates to the people you choose, now or on a schedule. Opt-outs are respected, and replies come back to the inbox.
Owner, Manager and Agent roles, assigned conversations, and a takeover that pauses the AI until the chat is handed back.
Your agent answers on WhatsApp, Instagram, Messenger and your own website, for businesses worldwide, clinics, salons and stores alike, with no waitlist.
What each does, as of .
| Topic | Meta Business Agent | Syniria |
|---|---|---|
| Appointments | Books into Google Calendar (WhatsApp Business app), or into your own system through a connector you build. | Built in and included from Growth, and in the free trial, with no separate booking tool to pay for: services, staff, weekly schedules, buffers and booking rules. The agent books in the chat, customers book, reschedule or cancel on your booking page, and your business gets an email each time. |
| Products and orders | Recommends products from your catalog. Orders and payments need your own systems in most countries. | Looks up your live catalog with options, stock and photos, and turns a chat into an order with line items and a status your team tracks. |
| Customer records | Labels and notes in Meta Business Suite. | Contacts across channels with notes, tags, stages, follow-up tasks, imports and exports. |
| Campaigns | Paid broadcasts from the WhatsApp Business app. | Unlimited on every paid plan, from Connect at $19, with no Syniria fee per message: approved WhatsApp templates sent to the people you choose, now or on a schedule, with opt-outs and delivery results. |
| Team inbox | Meta Business Suite’s free inbox, with assignment, labels and notes; its WhatsApp part isn’t offered in the EU, UK and some other countries. | One inbox for every channel you connect, WhatsApp API numbers included, with Owner, Manager and Agent roles and assigned conversations. |
| Channels | WhatsApp and Messenger; Instagram only for some businesses so far. | WhatsApp, Instagram, Messenger and a chat widget on your own website; your plan sets how many you connect. You can keep the WhatsApp Business app on the same number. |
| Where it’s offered | Limited countries and select businesses, with a waitlist. Meta’s developer platform excludes health, finance and some other industries. | Businesses worldwide, clinics included, with no waitlist. |
| Handoff to a person | Hands over on topics you flag or when a customer asks. | Your team takes over from the inbox, which pauses the AI in that chat until it’s handed back; a reply from the WhatsApp Business app does the same. |
| Price | Free to start in the WhatsApp Business app; Meta One plans, from $14.99 a month, give it more use. | Connect $19, Starter $49, Growth $149 and Advanced $299 a month, with a 7-day free trial of every feature and no card. |
| On a WhatsApp API number | $2 per million tokens: about 4–5¢ a message, with no free messages. | Your plan covers the AI. Meta’s reply fee applies after 1,000 free replies a month per number, with no Syniria markup. |
| What it answers from | Past chats, catalog, website, documents and business details. | Your description, hours, FAQs, files and website, in the tone you choose. |
| Other tools | Google Calendar and Google Drive; custom connectors on Meta’s developer platform. | Catalog import from CSV or Excel, including Shopify, Salla and Zid exports; custom integrations on Enterprise. |
The rules both work within, and what switching takes.
When Meta Business Agent is switched on for a WhatsApp number, it becomes the first responder for new conversations, and apps already connected to the number, Syniria included, move to standby and stop answering them. Meta’s new conversation routing can split chats between agents, but Syniria doesn’t support it yet, so choose one per number for now.
Since October 1, 2026, each WhatsApp Business Platform number gets 1,000 free replies a month, then Meta charges for each reply at its rate for the customer’s country. Keep a payment method on the WhatsApp account so replies keep being delivered past the free 1,000. Meta’s own agent is billed its own way: by tokens, with no free messages. Instagram and Messenger have no Meta message fees.
An AI reply uses 4.9¢ of Starter or 3.7¢ of Growth, plus Meta’s reply fee on WhatsApp after the first 1,000 a month. Meta’s agent costs about 4–5¢ a message on an API number, delivery included. The difference is not the price per reply; it is what comes with it.
Syniria sets no monthly limit on campaign messages on any paid plan, and the free trial includes 50. One campaign reaches up to 10,000 people, and Meta’s daily sending limits for your number apply whichever platform sends it.
Switch Meta Business Agent off for the number, then connect the number in Syniria. If you use the WhatsApp Business app, you keep it on the same number. Start a free trial to try it first.
Know what your agent can do and how it fits your business.
Talk to the teamSyniria answers your customers, then does the work that follows in one workspace: a built-in booking engine with services, staff and a booking page, orders from your live catalog, contacts with stages and follow-ups, WhatsApp campaigns and a team inbox with roles. It works on WhatsApp, Instagram, Messenger and your website, for businesses worldwide, with no waitlist.
It’s free to start in the WhatsApp Business app, and Meta One plans, from $14.99 a month per number, Page or profile, give it more use. On a WhatsApp Business Platform (API) number, Meta charges $2 per million tokens, about 4–5¢ a message. So far it’s offered in limited countries to select businesses, with a waitlist.
Not at the same time today. Switching Meta’s agent on makes it the first responder for new conversations and moves apps already connected to the number, Syniria included, to standby. Meta’s conversation routing can split chats between agents, but Syniria doesn’t support it yet, so choose one per number.
Not necessarily. An AI reply uses 4.9¢ of Starter or 3.7¢ of Growth, and on WhatsApp Meta’s reply fee applies after the first 1,000 replies a month; Meta’s agent costs about 4–5¢ a message on an API number, delivery included. What differs is what comes with the reply: a shared inbox, bookings, a catalog, orders, contacts and WhatsApp campaigns.
Yes. Add Syniria’s chat widget to your website and visitors chat with the same agent; your team can take over from the inbox.
Yes. Syniria supports Meta’s coexistence: choose it when you connect, and the same number works in the WhatsApp Business app and in Syniria; Meta checks the number during setup. A reply you send from the app pauses Syniria’s agent in that chat, so customers never get two answers.
Not yet. Syniria’s booking engine is built in, with services, staff, schedules and a booking page customers use themselves, included from Growth and in the free trial, and your team manages appointments in the dashboard.
Meta’s side of this page, as these sources stood on . Meta changes its prices and rules often; check them before you decide.
A WhatsApp-first platform whose AI agents are priced on their own, against Syniria, where the AI agent comes with every plan from Starter.
CheckedA team inbox for many channels, priced by the contacts you talk to, against Syniria’s AI agent with bookings and orders built in.
CheckedInstagram and TikTok growth automations, priced by contacts, against Syniria’s AI agent for customer service, bookings and orders.
CheckedA WhatsApp marketing platform with its AI agent as an add-on, against Syniria’s AI agent on every channel and every plan from Starter.
CheckedStart with a 7-day trial, then choose the plan that fits.